Valerie Spengler

Co-Founder + CRO

Valerie is the CRO + co-founder at Auxana Inc, overseeing marketing, business development and growth strategy. She has an extensive background in the legal industry, and specifically Legal SaaS, serving Big Law and Corporations in Silicon Valley. A firm believer in customer experience, she sees a company’s network as partners in the journey, rather than a number on a pipeline. Through this, she has learned that leveraging that relationship is the quickest way to drive successful product development and customer loyalty.

Graduating with a Business degree + advanced concentrations in Marketing and PR from Cal Poly San Luis Obispo, Valerie launched her career while still in school, working as a Legal Assistant for a Trust Administration and Corporate Counsel practice.  Upon graduating, she moved to San Francisco and joined a young eDiscovery company as a Project Manager where she learned the ropes. Her ‘people skills’ quickly transitioned her into a hybrid Customer Success role, and later into Sales Management where she truly thrived.  When she moved to Phoenix in 2014, she joined the team at Ipro, learning more about the software side of the industry.

After taking a short sabbatical to start her family, Valerie was introduced to Beth and the friendship was immediate. After planning a market revolution over a glass of wine, she joined the OG founding team, and off they went. She enjoys applying her degree to her practice, managing the Brand and Marketing team, as well as contributing to the growth and future iterations of the Auxana ecosystem.

In her “free time”, Valerie enjoys staying active with her amazing husband, two toddlers, two French Bulldogs, desert tortoise and flock of chickens. They are getting settled in the Valley and love entertaining friends, supporting the local entrepreneur community, and traveling back to California to visit family.